Hi! I’m a senior UX designer and lead in my current role (as a contractor with IBM), on Abu Dhabi government Digital Cities project, called TAMM. I’m responsible for creating user personas and user journeys, information architecture, wireframing, leading UI design, and co-facilitiation of design thinking workshops.
Before my career switched to UX design 7 years ago, I spent over 8 years in successful senior management roles (Team Lead and Digital Project Manager) managing complex enterprise-level applications, digital product development, eCommerce and dynamic corporate website projects.
Over the years I have had the pleasure of working with some great companies including IBM, Impact BBDO, Standard Chartered Bank, Unilever, JWT, Habtoor Group, Continental Tyres, Jotun Paints, USAID and DIFC, to name a few.
In my free time, I write on LinkedIn and Medium, sharing news and views of how product and design can be used to build things that matter. It’s my belief that design is a super-power that solves real customer problems, and increases the bottom line for business.
If you’d like to know more, I’d welcome a connect.