Amber Jabeen

Senior UX designer and project lead
with 10 years experience in UX design

About Me


Hi! I’m a senior UX designer and lead in my current role (as a contractor with IBM), on Abu Dhabi government Digital Cities project, called TAMM. I’m responsible for creating user personas and user journeys, information architecture, wireframing, leading UI design, and co-facilitiation of design thinking workshops.

Before my career switched to UX design 7 years ago, I spent over 8 years in successful senior management roles (Team Lead and Digital Project Manager) managing complex enterprise-level applications, digital product development, eCommerce and dynamic corporate website projects.

Over the years I have had the pleasure of working with some great companies including IBM, Impact BBDO, Standard Chartered Bank, Unilever, JWT, Habtoor Group, Continental Tyres, Jotun Paints, USAID and DIFC, to name a few.

In my free time, I write on LinkedIn and Medium, sharing news and views of how product and design can be used to build things that matter. It’s my belief that design is a super-power that solves real customer problems, and increases the bottom line for business.

If you’d like to know more, I’d welcome a connect.


My Skills

Digital Strategy and Design

  • User Research (interviews, focus groups, personas)
  • Business analysis, requirements gathering
  • Design thinking workshop (co-facilitation)
  • Sitemap, information architecture
  • Customer journey mapping, wireframing and prototyping
  • UX/UI design (websites and apps)
  • Wireframe documentation
  • Proficient in Sketch, Invision, Adobe Suite

Project Management

  • Research, business/competitor analysis
  • Project brief, timeline
  • Leading a team with diverse skills; designers, copywriters, freelancers, animators, programmers
  • Presenting ideas and designs to stakeholders and staying focussed under pressure
  • Proficient in Jira and Confluence (Project Management Tool)
  • Recruiting new designers


Contact me

Want to work with me?

Like my work, and interested in working together? Get in touch so we can discuss your requirements.

Phone number:

00971 55 8454926

Social profile: