Bambootique, based in Dubai, offers eco-friendly, luxuriously soft, antibacterial clothing to its customers. Bambootique approached me to design an online shop that gives consumers an enhanced shopping experience, in line with current consumer behaviours and expectations.
When I sat down to create the UI for Bambootique, I spent a significant portion of time simply sketching out the site and thinking through how the user is going to interact with each front-end element. I made sure the the website incorporates all the powerful eCommerce features, including an easy navigation, intuitive user-interface design, clean products grid/list based views, engaging product detail pages, product image zoom, cross selling, customer reviews system, social media sharing, advanced product search, gift wrapping and the easiest one-page checkout. This type of detailed information makes the buying decision much easier for the consumer, so they are likely to feel more confident completing their purchase.
My Role in the Project
- Create project brief, functional analysis and requirements documents
- Sitemap and information architecture
- User research
- User journey mapping and wireframing
- UX/UI design
- Manage the project from concept to completion