I created this new homepage design for the Emirates Airline, after studying the existing website traffic statistics and analysis they provided me with. They were looking for a pitch for a new improved homepage UX/UI for their website relaunch in Q1 2019.

My Role in the Project

  • Study the existing website stats and set up business goals for the new design
  • UX competitive analysis: Study of competitors’ approaches
  • User research: Interview users and get insights on how the user journey/experience could be improved
  • Create user journeys and the information architecture
  • Create wireframe for the homepage
  • Create UI for the new homepage
  • Test the new design with users to validate and incorporate feedback
  • Create a presentation and present the new design to the Product Manager and the Corporate Communication Director


User Interviews (Videos)



Business and User Goals Defined



Emirates Airline Homepage 2019