Pure Sprint is a youth sport development programme, designed for young people between 6 and 19 years of age.

We designed a fantastic looking responsive website for Pure Sprint, with a very modern, flat and clean style, and illustrations. The fundamentals of good web design are evident right from the homepage – solid grid structure, clean & readable typography and consistent quality style of photography throughout.

Sports websites tend to have information overload so a lot of these websites tend to look cluttered and not very user friendly, a big challenge then is to find the best way to display all this information whilst keeping a good user experience. I designed the landing pages for Pure Sprint to be a perfect blend of information and visual appeal. The use of typography and icons throughout makes the site a joy to browse and read.

My Role in the Project

  • Create project brief
  • Sitemap and information architecture
  • User research
  • UI design
  • Icons design
  • Lead a team of front-end developers and liaise with the client