Top Spot are a real estate broker company, based in Dubai.
This real estate agency was having challenges getting sales due to stiff competition and economy changes. Chris Gardner, the company’s Director Sales soon realised that their old brochure website needed an upgrade to help them promote their new image and to attract new customers (both buyers and sellers). He also wanted to offer his clients extra services/features through the new website that would help them sell their properties.
Currently the agency was getting the majority of their new leads from referrals, and while they were happy with this, they also wanted to maximise their online presence to start attracting prospects through their website. Chris wanted to position his company as experts in local property investment as a strategy for converting leads into clients, and to value add for their current clients to help them sell their properties and build their loyalty so they use the agency’s services again.
I started with creating wireframes for the website’s dynamic features such as Property Search, Agent Search, Property Listings etc. Once the wireframes were approved, I selected the colour swatch. I then moved on to the design phase. My objective was to create a professional images, streamlined for the real estate industry – clean lines, white space and lots of images of houses and the local area (Dubai’s skyline) in the homepage header. I chose to keep the design simple and let the content and properties take center stage on the site.
The new website design successfully establishes Top Spot’s industry credibility as a trusted source for, renting, buying and selling commercial and residential properties. Mission accomplished!
My Role in the Project
- Create project brief, functional analysis and requirements documents
- Sitemap and information architecture
- User research
- User journey mapping and wireframing
- UX/UI design
- Manage the project from concept to completion